Impacto da geração Z nas empresas e dicas para adequar o seu negócio

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A geração Z (nascidos entre 1995 e 2010) é a primeira de nativos digitais e está impactando nos negócios de vários setores corporativos.

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[{"selector":"#anim-7ce0b980-9037-4466-8d7b-77fea75cf770","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d67a92e-c0ba-4855-9c85-a720ef3c3e32","keyframes":{"transform":["translate3d(-191.99029%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Essas pessoas já representam 20% da população brasileira e fazem parte do mercado de consumo e, principalmente, de trabalho.

[{"selector":"#anim-b9320f06-4197-4fee-938a-b4d7df4ccad5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df1aa25a-f71d-4223-a3ff-0f978ad299b3","keyframes":{"transform":["translate3d(0px, 271.51914%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Uma pesquisa da consultoria McKinsey, em parceria com a Box 1824, traçou 4 comportamentos característicos da geração Z. Conh eça quais são e entenda por que são importantes para os negócios.

Valorização da expressão individual e rejeição a rótulos

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Mobilização em comunidades por diferentes causas nas quais acreditam

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Preferência pelo diálogo como forma de resolver conflitos

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Perfil altamente analítico e pragmático ao tomar decisões e ao relacionar-se com organizações

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Quer saber mais?

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